B2B digital marketing optimization for OBI Media: An integrated Google Ads, SEO and website strategy

OBI Media, a specialized B2B media company, was looking to optimize their digital marketing with a special focus on Google Ads, SEO and the development of their new website. Besa Digital was chosen as their strategic partner to fulfill this ambition, and we have developed a sophisticated marketing strategy that is closely aligned with their business goals and industry requirements.

Understanding OBI Media’s B2B market segment allowed us to tailor a Google Ads campaign that targeted key businesses and decision makers in their industry. Through precise segmentation and bidding strategies, we maximized ad effectiveness and secured prominent placement within relevant search results. This has resulted in an increase of 250% more leads through Google Ads.

Our SEO strategy was designed with a clear focus on strengthening OBI Media’s visibility in organic search results. By implementing a complex combination of On-page and off-page SEO tactics, along with keyword analysis and quality link building, we have achieved significant improvements in rankings and traffic.

At the same time, we have with great success launched their new websitewhich now reflects their brand and professional B2B services in an even better way. The new website is designed to ensure optimal user experience and maximize conversions.

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“We have had the pleasure of working with Besa over a long period of time and we can only give them our warmest recommendations. They have delivered top class work in both Google Ads, SEO and not least our new website, which we are extremely happy with. The results speak for themselves and we have seen a significant improvement on all fronts.

In addition, their service level has been top notch. They have been extremely understanding when we have been busy and have not always been able to respond immediately, but they have always been good at following up – and always with a smile on their face and in a super positive tone.

If you’re looking for a partner that can handle your digital needs across multiple disciplines, Besa is the right choice. We can’t recommend them enough!”

Rasmus Theilade

Graphic Designer, 3D Artist & Partner

Results-driven B2B Marketing

Our collaboration with OBI Media is an ongoing strategic alliance where we provide ongoing reporting, analysis and adjustments to ensure their digital marketing strategy stays ahead of market trends and continues to generate valuable B2B leads.

This engagement with OBI Media reflects Besa Digital’s ability to deliver advanced, data-driven solutions that align with our customers’ business model and market landscape. It reinforces our reputation as a trusted partner in B2B digital marketing that can translate insight and innovation into measurable results.